About Us
Welcome to warmth.
It Started With Cold Feet (Literally)
I've lived in some of the coldest places on earth — from the Scandinavian Mountains to the Canadian Rockies — and I was never cold. I always had the right gear.
But back home in the UK? I'd finish a long day, curl up on the sofa with a cup of tea and watching "Love Actually" or "The Holiday", and realise I was freezing. The culprit? My feet.
After nearly a decade working in winter clothing at ski resorts, I knew one thing for certain: you can't be truly warm if your toes are cold.
So, I decided to create something that would change that — not just for me, but for anyone who needed a little more comfort in their life.
— Founder of Swoollies
From One Pair to a Gift of Warmth
What began as a personal mission to fix cold feet soon became a way to share that feeling with others.
At Swoollies, we create cosy sock gift boxes — designed to bring warmth, comfort, and a touch of kindness to anyone who opens them.
Whether it's a thoughtful gift for someone special or a treat for yourself, every box is made to capture those little moments of happiness — Christmas morning warmth, quiet evenings on the sofa, or that snug feeling when everything just feels right.
Made with Expertise & Heart
Our socks are designed in the UK and crafted with care by our trusted partners in Ukraine, using premium, RWS-certified Merino wool.
After 10 years in the winter clothing world, we've learned what truly keeps people warm — soft natural fibres, thoughtful cushioning, and attention to every tiny detail.
Each pair is made to last, packed beautifully, and delivered with care — turning a simple pair of socks into something special to give.
Our Promise
We believe that warmth should be shared.
That's why every Swoollies box is more than a gift — it's a moment of care, connection, and comfort, wrapped up and ready to be shared.
Our Dream
To become the UK's cosiest go-to gift brand — known not just for keeping feet warm, but for helping people show love in the simplest, kindest way.
With warmth,
The Swoollies Team
Ready to Experience the Warmth?
Discover our collection of cosy sock gift boxes, perfect for yourself or someone special.
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